On/go
Starting in 2021 I had the opportunity to work with the team at ON/GO to create a series of videos about their at home COVID test kits. It required making a lot of content in a really short amount of time, but luckily the team already had a really good brand identity and character system in place. Having that allowed me to create characters that were easy to customize and reuse however I needed.
The tricky part was striking a tone of calm, playfulness , and whimsy, while also trying to talk about COVID in an accurate and informational way. A lot of this came down to good writing, a pleasant color palette, and using the characters in a way to make the product seem stress free and easy to use.
