This was a fun one! I had the chance to work our awesome writer Grace Hunt and incredible account team at New Honor Society to create this explainer for Microsoft Education about becoming Microsoft Certified.
The first step was creating a character that captured the spirit of a young college student. who has big dreams, but may felt unsure how to achieve them. I have to say hearing the words "young college student" can mean a lot of things to a lot of people. So we explored everywhere from the hip techie to the chill basement dweller. Eventually we landed on Jack, a bright, happy-go-lucky student doing what it takes to achieve his dreams.
