Oh boy, this is a big one! For five years of my life I worked on the ZYN team at New Honor Society. Shortly after I started, they sold their millionth can. Shortly before I left they were selling 1,000,000 cans per day! During that time I lead social campaigns, art directed videos shoots, worked on not one but TWO rebrands, help design and organize events, and eventually lead the design team.
In 2017, I started as an Art Director on New Honor Society's ZYN team. It was a full-service team where we would conceptualize and execute brand campaigns, design packaging for new flavors, create explainer videos, and graphics for events. My main role though was to work with the team on creating monthly social content.
The next year I was made Senior Art Director and ended up leading the team with the Senior Copywriter. During I was not only working on social media campaigns but also, storyboarding, art directing, and even editing longer form content for the brand.
The team and I created so much content for ZYN we eventually exhausted almost every usable stock image, and shot the product in almost every corner of the city. As a solution to this problem, I pitched to the client that we create our own library of professional video, photography, and motion assets so that we can create professional looking content, at the drop of a hat. They loved it!
My main task with realizing this massive library was to handle the motion and 3D assets. Working alongside our pals at Antidote we created of 50 different models, environments, and animations. The end result was a stock library unique to ZYN that could be rearranged and reused in 100 different combinations. Allowing our team to create content not only faster, but better than ever before.
This hardly captures the wonderful insanity that was those five years on the ZYN team. More than anything my time there taught me that a room full of 5 people can be just as powerful as an an agency full of 500.